Building a Survey Tool to Assess Consumers Perception and Behavior Towards Green Consumption

Title:	Building a Survey Tool to Assess Consumers Perception and Behavior Towards Green Consumption
Authors:	Vũ, Anh Dũng Nguyễn, Thị Ngọc Anh Nguyễn, Thu Huyền
Keywords:	Chuyên san Kinh tế và Kinh doanh;Tạp chí Khoa học ĐHQGHN
Issue Date:	2013
Publisher:	ĐHKT
Abstract:	Studies on green consumption behavior in Vietnam are neither popular nor conducted carefully, especially empirical studies. With the aim of contributing to this research field, this paper adopts a new approach to find out consumers perception and behaviors towards green consumption by constructing a survey tool. Based upon the conceptual framework developed as a combination of determinants affecting green consumption found in previous studies and Ajzens Theory of planned behavior, a sample questionnaire for survey has been designed and pre-tested. The paper also provides guidelines for question design, trials and adjustments.
URI:	http://repository.vnu.edu.vn/handle/VNU_123/14069
Appears in Collections:	Bài đăng tạp chí (LIC)